• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Communication as an Idea and as an Ideal
Communication as an idea and as an ideal

“What we've got here is failure to communicate.”

Cool Hand Luke, 1967

It is rather passé, if not overindulgent, to characterize communication as a ubiquitous phenomenon. As an ever-present process in our lives, not only is it convenient to take communicating with others for granted, but we are quick to blame communication maladies for many of the social ills confronting us. For some years, it was fashionable to refer to discussion about communication as meta-communication. Craig (2005) more recently referred to such deliberations as meta-discourse. Almost 50 years before the buildup of interpersonal communication as an academic specialty area, Watzlawick, Beavin, and Jackson (1967) promoted the idea that one “cannot not communicate.” ...

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