SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Commercial Television and Radio in Schools

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)
Keywords:Channel One; commercial television and radio in schools

Commercial television and commercial radio came into schools notably later than advertising and marketing [Page 197]into media in general. Whereas the marketing trend began in the early 1920s, commercial television did not enter schools until 1979. In that year, ...

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  Arnett, J. J. (2007). Commercial television and radio in schools. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 197-198). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n95
  
  Arnett, Jeffrey J. "Commercial Television and Radio in Schools." In Encyclopedia of Children, Adolescents, and the Media, 197-98. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n95.
  
  Arnett, J. J. 2007. Commercial Television and Radio in Schools. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 197-198 Available at: <https://dx.doi.org/10.4135/9781412952606.n95> [Accessed 10 Aug 2022].
  
  Arnett, Jeffrey J. "Commercial Television and Radio in Schools." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 197-98. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952606.n95.
  
  Arnett, Jeffrey J. (2007). Commercial television and radio in schools In:Commercial television and radio in schools Encyclopedia of children, adolescents, and the media Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2007:197-198. doi:10.4135/9781412952606.n95
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