SAGE Reference - Encyclopedia of Children, Adolescents, and the Media

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Viral Marketing

By: Jeffrey Jensen Arnett
In: Encyclopedia of Children, Adolescents, and the Media
Subject:Mass Communication, Sociology of Adolescence, Lifespan & Developmental Psychology (general)

Viral marketing (also referred to as buzz or grassroots marketing) takes advantage of preexisting social networks and new media technologies to increase brand awareness and drive product trials and sales. Viral campaigns work by seeding or infecting ...

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  Arnett, J. J. (2007). Viral marketing. In Encyclopedia of children, adolescents, and the media (Vol. 1, pp. 868-868). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952606.n465
  
  Arnett, Jeffrey J. "Viral Marketing." In Encyclopedia of Children, Adolescents, and the Media, 868-868. Thousand Oaks, CA: SAGE Publications, Inc., 2007. https://dx.doi.org/10.4135/9781412952606.n465.
  
  Arnett, J. J. 2007. Viral Marketing. In: 2007. Encyclopedia of Children, Adolescents, and the Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 868 Available at: <https://dx.doi.org/10.4135/9781412952606.n465> [Accessed 10 Aug 2022].
  
  Arnett, Jeffrey J. "Viral Marketing." Encyclopedia of Children, Adolescents, and the Media. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2007, pp. 868-868. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952606.n465.
  
  Arnett, Jeffrey J. (2007). Viral marketing In:Viral marketing Encyclopedia of children, adolescents, and the media Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2007:868-868. doi:10.4135/9781412952606.n465
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