SAGE Reference - Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior

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Targeting Strategies

By: Corey B. Davis
In: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior
Edited by: Kenneth F. Warren
Subject:Elections & Political Campaigns, Electoral Systems, Political Behavior (general)
Keywords:campaigns; issue ownership; issue ownership theory; political campaigns; targeting; targeting strategies; voting

THE ABILITY OF political parties, candidates, and political movements to target their messages to a particular audience is a crucial component of contemporary political campaigns in the United States. Campaigns target different aspects of their messages at different groups of voters, ...

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  Davis, C. (2008). Targeting strategies. In K. F. Warren (Ed.), Encyclopedia of U.S. campaigns, elections, and electoral behavior (pp. 778-779). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412963886.n406
  
  Davis, Corey B. "Targeting Strategies." In Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior, edited by Warren, Kenneth F., 778-79. Thousand Oaks, CA: SAGE Publications, Inc., 2008. https://dx.doi.org/10.4135/9781412963886.n406.
  
  Davis, C. 2008. Targeting Strategies. In: Kenneth F. Warren Editor, 2008. Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior, Thousand Oaks, CA: SAGE Publications, Inc. pp. 778-779 Available at: <https://dx.doi.org/10.4135/9781412963886.n406> [Accessed 16 May 2022].
  
  Davis, Corey B. "Targeting Strategies." Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior. Edited by Kenneth F. Warren. Thousand Oaks: SAGE Publications, Inc., 2008, pp. 778-79. SAGE Knowledge. 16 May 2022, doi: https://dx.doi.org/10.4135/9781412963886.n406.
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