SAGE Reference - Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior

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Media, Role in Campaigns

By: Mark Clantz
In: Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior
Edited by: Kenneth F. Warren
Subject:Elections & Political Campaigns, Electoral Systems, Political Behavior (general)
Keywords:advertising; bias; campaigns; media effects; news; political advertising; political campaigns

EVERY ELECTION CYCLE, most voters in the United States are asked to make a choice between political candidates they have likely never met in person. Even in campaigns for smaller state and local elections, political campaigns are almost entirely mediated. Voters ...

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  Clantz, M. (2008). Media, role in campaigns. In K. F. Warren (Ed.), Encyclopedia of U.S. campaigns, elections, and electoral behavior (pp. 403-404). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412963886.n208
  
  Clantz, Mark. "Media, Role in Campaigns." In Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior, edited by Warren, Kenneth F., 403-4. Thousand Oaks, CA: SAGE Publications, Inc., 2008. https://dx.doi.org/10.4135/9781412963886.n208.
  
  Clantz, M. 2008. Media, Role in Campaigns. In: Kenneth F. Warren Editor, 2008. Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior, Thousand Oaks, CA: SAGE Publications, Inc. pp. 403-404 Available at: <https://dx.doi.org/10.4135/9781412963886.n208> [Accessed 23 May 2022].
  
  Clantz, Mark. "Media, Role in Campaigns." Encyclopedia of U.S. Campaigns, Elections, and Electoral Behavior. Edited by Kenneth F. Warren. Thousand Oaks: SAGE Publications, Inc., 2008, pp. 403-4. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781412963886.n208.
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