SAGE Reference - Encyclopedia of Business in Today's World

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Pricing

In: Encyclopedia of Business in Today's World
Edited by: Charles Wankel
Subject:General Business & Management
Keywords:prices; pricing

A company engages in a pricing activity when it attempts to determine the best price at which it can sell its product. This is one of the basic elements of the marketing mix. Typically, the company will ...

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  Wankel, C. (2009). Pricing. In Encyclopedia of business in today's world (Vol. 1, pp. 1301-1302). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964289.n750
  
  Wankel, Charles. "Pricing." In Encyclopedia of Business in Today's World, edited by Wankel, Charles, 1301-2. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964289.n750.
  
  Wankel, C. 2009. Pricing. In: Charles Wankel Editor, 2009. Encyclopedia of Business in Today's World, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1301-1302 Available at: <https://dx.doi.org/10.4135/9781412964289.n750> [Accessed 23 May 2022].
  
  Wankel, Charles. "Pricing." Encyclopedia of Business in Today's World. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1301-2. SAGE Knowledge. 23 May 2022, doi: https://dx.doi.org/10.4135/9781412964289.n750.
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