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The subjective and objective levels of the truthfulness of a message. If the message is credible, it is trustworthy, and it shows expertise of some kind.

Credibility in communication is very important on the Internet. In the 1990s, the Internet emerged as a wonderful tool for sharing information. However, was the material credible? This was such an important question because so many people relied on the Internet. People used to rely on television, radio, movies, and newspapers for information. The Internet was soon becoming the main source of information for people in the United States.

Flanagin and Metzger (2007) explored the level of credibility posed by the Internet. The researchers discovered that most people did not verify the information that they found on the Internet. People generally ...

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