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The perceived worth of something in a media or communications outlet. In many cases this is difficult to define in objective terms because clearly, many channels of communication are ruled by the subjective theory of value and certainly by cultural relativism. How does one discern what is good? Perhaps we cherish popular culture and therefore say that it is valuable, but that certainly does not make it sui generis a matter of fact. Telling the truth in all matters is an absolute value, but the practice is not generally observed. For the meaning of values in communications, one must look to ethical theories.