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A concept first recommended in the 1950s by the economist Milton Friedman. Based on the principles of a free-market economy, parents as consumers would have the right to choose their children's schools, thereby compelling schools to compete for students and consequently forcing schools to improve. According to the policy, parents are given vouchers (which are similar to an admission ticket). It is claimed by proponents that parents are free to shop for the best school for their children and give the voucher to the school they select. The school would receive a fixed sum for each voucher, thus providing the school's source of operating income.

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