• Entry
  • Entries A-Z

A fallacy based on the technique prominent in advertising that if popular people use a particular product, the product itself is popular and of high quality. Many who buy the product do not take into consideration that the celebrity touting the merchandise is paid to do so. Also, the bandwagon appeal becomes operative when some product, entertainment, and other such thing becomes faddish because of word-of-mouth or other communicative techniques. An appeal to popularity is very strong and involves peer pressure to wear a certain type of clothing, drive a certain model automobile, or go to a popular school or college. Such “snob appeals” are prevalent among all classes. The use of the phrase “Everyone else is doing it” is a good example of ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles