• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Prosocial Behavior

Prosocial behavior typically refers to any action that benefits others, such as sharing, helping, cooperating, and comforting. In contrast to altruistic behavior, which is viewed as being motivated by a genuine concern for the well-being of another person, ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles