- Subject index
Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Economists have dealt with such questions for generations, but they have taken on new meaning and significance.Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is a must-have reference resource.Key FeaturesProvides highly readable summaries of theory and models in key areas of micro and macroeconomics, helpful for students trying to get a "big picture" sense of the fieldIncludes introductions to relevant theory as well as empirical evidence, useful for readers interested in learning about economic analysis of an issue as well for students embarking on research projectsFeatures chapters focused on cutting-edge topics with appeal for economists seeking to learn about extensions of analysis into new areas as well as new approaches Presents models in graphical format and summarizes empirical evidence in ways that do not require much background in statistics or econometrics, so as to maximize accessibility to students.
Chapter 81: Media Economics
Media economics combines the study of media with economics. The term media is usually interpreted broadly and includes sectors such as television or radio broadcasting plus newspaper, magazine, or online publishing; communications infrastructure provision; and also production of digital and other forms of media content. Media economics is concerned with unravelling the various forces that direct and constrain choices made by producers and suppliers of media. It is an area of scholarship that has expanded and flourished in departments of economics, business, and media studies over the past two decades.
A number of reasons explain why media economics has advanced quite significantly in popularity and status over recent years. The increasing relevance of economics has been underlined by the so-called digital revolution and ...