Via 100 entries or "mini-chapters," 21st Century Anthropology: A Reference Handbook highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of anthropology ought to have mastered for effectiveness in the 21st century. This two-volume set provides undergraduate majors with an authoritative reference source that serves their research needs with more detailed information than encyclopedia entries but in a clear, accessible style, devoid of jargon, unnecessary detail or density.Key Features- Emphasizes key curricular topics, making it useful for students researching for term papers, preparing for GREs, or considering topics for a senior thesis, graduate degree, or career.- Comprehensive, providing full coverage of key subthemes and subfields within the discipline, such as applied anthropology, archaeology and paleontology, sociocultural anthropology, evolution, linguistics, physical and biological anthropology, primate studies, and more.- Offers uniform chapter structure so students can easily locate key information, within these sections: Introduction, Theory, Methods, Applications, Comparison, Future Directions, Summary, Bibliography & Suggestions for Further Reading, and Cross References.- Available in print or electronically at SAGE Reference Online, providing students with convenient, easy access to its contents.
Chapter 29: Mass Media and Anthropology
Mass Media and Anthropology
According to Merriam-Webster's Dictionary, a medium is a channel or an intervening agency by means of which something is conveyed or accomplished. By this definition, languages and rituals are probably the examples of the earliest forms of media because ideas of belonging are conveyed and contested through words, rites, ceremonies, and practices. Also, just as all other kinds of media, rituals, as Victor Turner (1974) noted, have a sensory aspect, that is, they engage our senses of sight and sound and have an ideological aspect. They convey important messages. Thus, the study of human society cannot proceed without looking at the media, and both the language and the ritual have been concerns of the anthropologists for a long ...