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Entrepreneurship

Created By: Rhonda Contreras | Last Updated: Mar 26, 2020

(Contains 10 resources)

  • Cover of Market, What Market?
    SAGE Business Cases SAGE Business Cases

    Market, What Market?

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    Content Type: cases

    Publisher: SAGE Publications Ltd (2009)

    There are instances where it is challenging, or even impossible, to determine the market need for an entirely new product or venture. As Friends Reunited proves in this case, sometimes launching the business is the only way to gauge the market's response.

  • Cover of Black Like Me: Creating a Legacy – Part A: The Source of African Beauty
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    Black Like Me: Creating a Legacy – Part A: The Source of African Beauty

    By: &

    Content Type: cases

    Publisher: Wits Business School (2003)

    The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30 000 loan. The case consists of four parts, each presenting a phase in the progression of Black Like Me from a “back-yard” operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002. The case presents the background of the entrepreneur, Mashaba, and his dream of independence, the choices he faced as the new South Africa emerged and global competitors entered the market, the consequences of his decisions and the recovery of Black Like Me. The final part of this case is set in 2007, when after Mashaba has made a decision to exit executive involvement in the company and pursue black economic empowerment objectives.

  • Cover of Entrepreneurial Sales Strategies: Namasté Laboratories Pursues New Markets for Hair Care Products
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    Entrepreneurial Sales Strategies: Namasté Laboratories Pursues New Markets for Hair Care Products

    By: &

    Content Type: cases

    Publisher: Kellogg School of Management (2010)

    The Namaste case is a story of how Kellogg alumni couple Gary and Denise Gardner grow their Namaste branded hair care line from production at the family's kitchen table into a formidable $80 million empire within a 14-year period. The Gardners come from a longtime hair-care business lineage, the Soft Sheen dynasty, started by Gary's father decades earlier. Soft Sheen was ultimately sold to hair care giant L'Oreal for over $100 million. The Gardners claim Namaste's growth occurred through listening to the needs and desires of customers for healing hair care products that reminded them of nourishing household remedies. The hair care line became a leader in its industry but faced the dilemma of how to expand sales in new markets, especially international markets such as South Africa and Nigeria.

  • Cover of TabletTeach: Opportunity Analysis for a New Educational Technology Product
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    TabletTeach: Opportunity Analysis for a New Educational Technology Product

    By: &

    Content Type: cases

    Publisher: Kellogg School of Management (2015)

    In May 2013, Jack Russo, a Chicago-based tech entrepreneur, had to choose one of four possible product concepts to use as the starting point for his new K–8 educational learning company, TabletTeach LLC. At the time, the K–12 education market in the United States was experiencing major disruption due to print-to-digital transformation, new Common Core State Standards (CCSS), new standardized tests aligned to the Common Core (rolling out in most states in the 2014–2015 school year), and increasing pressure from parents for schools to incorporate technology in their children's learning. Based on his first-hand experience and research, Russo knew there was a significant opportunity for a company that brought to market a tablet-enabled learning solution focusing on grades K–8, which made learning Common Core math and/or language arts fun for every student and engagingly simple for all teachers.

    This case provides an interesting example of something typically hard to teach: transitioning from the fuzzy front end of a market opportunity analysis to a specific product opportunity. The case bounds the problem by outlining four potential product concepts, which students will then evaluate and rank using their own sets of criteria.

  • Cover of Strategic Thinking: Intelligent Opportunism and Emergent Strategy – The Case of Strategic Engineering Services
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    Strategic Thinking: Intelligent Opportunism and Emergent Strategy – The Case of Strategic Engineering Services

    By:

    Content Type: cases

    Publisher: SAGE Publications Ltd (2016)

    This case study focuses on strategic thinking and opportunistic approaches to business growth and diversification. It begins by examining the recent purchase of 'Quickcover', a remote-controlled sports pitch covering system, by engineering company Strategic Engineering Services and the company's current dilemma – whether to continue to develop this type of product, or sell it and concentrate on its existing engineering services business. In recent years, Strategic Engineering Services has moved away from traditional heavy engineering and diversified into related areas such as engineering services, oil and gas industry recruitment, plant and equipment hire, instrument calibration and project management. The case considers the relationship between strategic thinking and entrepreneurial approaches to opportunity recognition, exploring the concept of intelligent opportunism as an approach that enables entrepreneurs to develop emergent strategies and take advantage of new opportunities. It explores these concepts in the context of the current dilemma of Strategic Engineering Services.

  • Cover of Teeling Whiskey Company: A Tradition of Family Entrepreneurship and Whiskey Distilling
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    Teeling Whiskey Company: A Tradition of Family Entrepreneurship and Whiskey Distilling

    By:, &

    Content Type: cases

    Publisher: SAGE Publications Ltd (2015)

    This case study explores the origins of a new high-growth family start-up competing in a traditional industry. Teeling Whiskey Company Ltd (TWC) is the brainchild of entrepreneur Jack Teeling. This new venture stems from another high-profile, family-based business named Cooley Distillery. Jack was Managing Director of Cooley Distillery, the business his father founded in 1987. At Cooley Distillery, he acquired a wealth of professional experience in whiskey distilling and selling. When the distillery was sold to a large US spirits company in 2012, Jack pursued his own entrepreneurial venture in Irish whiskey. A year after the business was founded, Jack was joined by his brother Stephen Teeling, and together they have shaped their idea for a boutique, premium whiskey distiller producing innovative offerings into a fast growing, internationalized business. Jack and Stephen need to build a niche for TWC, as many new distilleries are due to enter the market.

  • Cover of Women in Wine: Can Principles Turn a Profit?
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    Women in Wine: Can Principles Turn a Profit?

    By: &

    Content Type: cases

    Publisher: Wits Business School (2017)

    In October 2016, the management team of Women in Wine – South Africa’s first wine brand to be owned and controlled by black women – gathered to prepare for the annual meeting of company shareholders. Operating conditions locally and abroad over the preceding year had once again proved extremely challenging, and chief executive officer (CEO) Beverly Farmer felt the firm needed decisive action to improve its fortunes. Accordingly, she was going to present two possible courses of action to shareholders: focus resources on developing a more innovative marketing strategy for the company, or acquire a property to enable diversification into hospitality and farming ventures. Farmer wondered which option would be most effective in enabling Women in Wine to fulfil its central purpose: giving black women – particularly farm workers – a meaningful stake in a sector that had traditionally been controlled by white men.

  • Cover of EyesNow: Control, Decision-Making, and Strategy for Startups
    SAGE Business Cases SAGE Business Cases

    EyesNow: Control, Decision-Making, and Strategy for Startups

    By:

    Content Type: cases

    Publisher: SAGE Publications: SAGE Business Cases Originals (2019)

    The EyesNow case presents a startup company with two founders struggling over their growing differences of opinion on the best way forward. After initially proving their concept using their own funds and successfully raising angel funding to launch a chain of retail kiosks selling eyeglasses, Cliff Burris and Corey Smith are at a crossroads. With several stores open and more being built at rapid pace, in-store traffic suddenly has slowed. Results from a meticulously planned marketing campaign are mixed. Competitors are cutting prices. And their angel investor is increasingly unhappy. The case prompts students to think about ownership and control during the early stages after a company’s founding. Strategic issues presented here include investor control, business partner relationships, marketing strategy, and pricing. Students may apply the popular strategic framework of Kim and Mauborgne’s Blue Ocean Strategy to assess the market.

  • Cover of International Entrepreneurship: Case of Happiest Minds
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    International Entrepreneurship: Case of Happiest Minds

    By:

    Content Type: cases

    Publisher: SAGE Publications Ltd (2012)

    An in-depth case study of a successful serial entrepreneur in India and the two international new ventures he founded illustrates the entrepreneurial capabilities that are particularly important for successful international new venture creation. This case study examines in detail how potential international entrepreneurs can develop such capabilities in order to improve their chances of gaining success in international new ventures, and concludes with a discussion of the implications of the authors' findings for entrepreneurship research and practice.

  • Cover of Creation, Management and Succession of a Small Firm
    SAGE Business Cases SAGE Business Cases

    Creation, Management and Succession of a Small Firm

    By:

    Content Type: cases

    Publisher: SAGE Publications Pvt. Ltd (2012)

    A professional with experience in marketing of industrial products identifies opportunity in marketing select industrial products in yet to be exploited market of North India. He incorporated Times Marketing Private Limited. Since inception, the company followed certain core values in the journey of its growth. The essence of these values was total professional integrity in operations. However, the company faced certain challenges in terms of resource constraints in the beginning, conflict of competencies in growth phase and succession issue in maturity phase. The case examines nature of the opportunity, in which the entrepreneur assembles and displays his resources to meet the opportunity and his own values and behaviour. The case describes extensive thought process of a typical professional and his dilemma in his professional life in corporate and entrepreneurial venture. The resolution of such dilemma has been addressed with critical analysis of environment, values and resources to strive for congruencies amongst these factors.

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