Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with ‘the media’.
This major work combines ‘pure’ methods articles or discussions with a range of ‘exemplary’ applications within particular theoretical frameworks of each particular method or approach. The content is divided into five sections:
Section I: Asking the right questions; Section II: Researching media institutions, organizations, professionals and production; Section III: Researching media content and representation; Section IV: Researching media and communication in society: ...
Research methods do not, and never should, exist in isolation from theory. Mass communication research methods are no exception, but the point is possibly more important to make for the field of media and communication research than for some other – and more ‘established’ – fields or disciplines. The simple reason for this is that mass communication research, rather than being a well-defined discipline, is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines as mathematics, computing and engineering. Far from being a weakness, this has in fact proved to be one its major strengths; a productive impetus to continuous development and ...