Marketing Systems – a Core Macromarketing Concept

Abstract / Extract not available at this time

Marketing Systems – A Core Macromarketing Concept’, RogerA.LaytonJournal of Macromarketing, 27(3) (2007): 227–242. Published by Sage Publications, Inc. Reprinted with permission.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles