Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora

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Macromarketing as Agorology: Macromarketing: Theory and the Study of the Agora’, JohnD.Mittelstaedt, WilliamE.Kilbourne and RobertA.MittelstaedtJournal of Macromarketing, 26(2) (2006): 131–141. Published by Sage Publications, Inc. Reprinted with permission.
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