Major Works Add to list Added to list

Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications

More informationLess information

Geopolitical events have forced many countries in Southeast Asia to transform from centrally planned to market-oriented economies. The authors review the literature and introduce a model to help explain the forces and factors that seem to affect the success of Southeast Asian transition policies. The authors submit that though Southeast Asian gradualism or constrained capitalism continues to produce positive macroeconomic results and consumption opportunities, more expansive reform policies eventually could be required if these transition economies are to continue to prosper and enhance the welfare of their people. They conclude by discussing marketing implications and directions forfurther research.

‘Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment and Implications’, CliffordJ.ShultzII and AnthonyPecotichJournal of Public Policy & Marketing, 16(1) (1997): 55–68. Published by the American Marketing Association. Reprinted with permission.

Table of Contents

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles