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The popular backlash to the Washington Consensus (an agenda of enforced open market policies) has been witnessed in protest marches and anti-globalisation campaigns for quite some time. This revolutionary mood, the authors argue, has been hijacked by the influencial, articulate voices of Jeffrey Sachs and Thomas Friedman. This article presents a critique of these two figures' work, and warns of the risks their policy prescriptions entail.
Table of Contents
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Volume I
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The Domain of Macromarketing
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1. The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model
Shelby Hunt | John Burnett
1982
Journal of Marketing
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2. Macromarketing: Past, Present, and Possible Future
Roger Layton | Sanford Grossbart
2006
Journal of Macromarketing
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3. Macromarketing as a Pillar of Marketing Thought
William Wilkie | Elizabeth Moore
2006
Journal of Macromarketing
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4. Focusing the Future of Macromarketing
Mark Peterson
2006
Journal of Macromarketing
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5. Marketing as Constructive Engagement
Clifford Shultz
2007
Journal of Public Policy & Marketing
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Perceptions of the Market
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6. Moral Views of Market Society
Marion Fourcade | Kieran Healy
2007
Annual Review of Sociology
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7. Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora
John Mittelstaedt | William Kilbourne | Robert Mittelstaedt
2006
Journal of Macromarketing
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8. Embedded Markets, Communities, and the Invisible Hand of Social Norms
Rohit Varman | Janeen Costa
2008
Journal of Macromarketing
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Marketing Systems
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9. Marketing Systems – a Core Macromarketing Concept
Roger Layton
2007
Journal of Macromarketing
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10. Market Institutions and Urban Food Supply in West and Southern Africa: A Review
Gina Porter | Fergus Lyon | Deborah Potts
2007
Progress in Development Studies
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11. Rich Doctors and Poor Patients: Market Failure and Health Care Systems in Developing Countries
B. Ghosh
2008
Journal of Contemporary Asia
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12. On Economic Growth, Marketing Systems and the Quality of Life
Roger Layton
2009
Journal of Macromarketing
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Marketing Externalities
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13. The Social Consequences of Marketing: Macromarketing and Public Policy
Robert Nason
1989
Journal of Public Policy & Marketing
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14. Market Mechanisms and the External Benefits of Consumption
Jack Cadeaux
2000
Journal of Macromarketing
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15. The Harm Chain: A Public Policy Development and Stakeholder Perspective
Michael Polonsky | Les Carlson | Marie-Louise Fry
2003
Polonsky Les Carlson and Marie-Louise Fry Marketing Theory
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16. Global Food Marketing Systems and Local Cultural Change in the Developing World
Terrence Witkowski
2008
Macromarketing: Systems, Causes and Consequences
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17. Are Biofuels Pro-Poor? Assessing the Evidence
J.S. Clancy
2008
The European Journal of Development Research
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Volume II
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Society's Impact on Markets and Marketing Systems
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18. A Framework for Understanding the Relationships between Religions and Markets
John Mittelstaedt
2002
Journal of Macromarketing
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Clifford Shultz | Timothy Burkink | Bruno Grbac | Nataša Renko
2005
Journal of Public Policy & Marketing
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20. The Marketplace, Emerging Technology and Marketing Theory
George Zinkhan
2005
Marketing Theory
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Marketing Ethics
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21. Normative Perspectives for Ethical and Socially Responsible Marketing
Gene Laczniak | Patrick Murphy
2006
Journal of Macromarketing
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22. The General Theory of Marketing Ethics: A Revision and Three Questions
Shelby Hunt | Scott Vitell
2006
Journal of Macromarketing
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23. International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach
Mohammad Saeed | Zafar Ahmed | Syeda-Masooda Mukhtar
2001
Journal of Business Ethics
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24. Catholic Social Thought and Ethical Issues in Marketing
Thomas Klein | Gene Laczniak
2009
Macromarketing Systems, Causes and Consequences
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Distributive Justice
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25. A Compendium of Inequality: The Human Development Report 2005
Jens Martens
2005
A Compendium of Inequality: The Human Development Report 2005
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26. Out of Sight and out of our Minds: What of those Left behind by Globalism?
Russell Belk
2006
Does Marketing Need Reform? Fresh Perspectives on the Future
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27. International Human Rights and Consumer Quality of Life: An Ethical Perspective
Ronald Hill | William Felice | Thomas Ainscough
2007
Journal of Macromarketing
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28. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis
Gene Laczniak | Patrick Murphy
2008
Journal of Macromarketing
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29. A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice
O.C. Ferrell | Linda Ferrell
2008
Journal of Macromarketing
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30. Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement
John Wilkinson
2007
Journal of Consumer Policy
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Quality of Life – a Macromarketing Perspective
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31. Measuring Quality of Life: Economic, Social, and Subjective Indicators
Ed Diener | Eunkook Suh
1997
Social Indicators Research
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32. Technological Achievement and Human Development: A View from the United Nations Development Program
Ronald Hill | Kanwalroop Dhanda
2003
Human Rights Quarterly
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33. Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences
Dong-Jin Lee | M. Sirgy
2004
Journal of Macromarketing
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34. Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries
Mark Peterson | Naresh Malhotra
1997
Journal of Macromarketing
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Toward Socioeconomic Development – an Overview
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35. New Directions in Development Thinking
1999
World Development Report 1999/2000-Entering the 21st Century
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36. Amartya Sen's Contribution to Development Thinking
Frances Stewart | Severine Deneulin
2002
Studies in Comparative International Development
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37. Human Development and Humane Consumption: Well-Being beyond the “Good Life”
Güliz Ger
1997
Journal of Public Policy & Marketing
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38. How to Help Poor Countries
Nancy Birdsall | Dani Rodrik | Arvind Subramanian
2005
Foreign Affairs
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Volume III
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Controversies in Development 1: Benefits from Freer Trade? The Doha Round
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39. Challenges to the Multilateral Trading System
Peter Sutherland
2007
World Economics
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40. Developing Countries and the Collapse of the Doha Round
Yilmaz Akyüz | William Milberg | Robert Wade
2006
Challenge
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41. Dispelling Some Misconceptions About Agricultural Trade Liberalization
Stephen Tokarick
2008
Journal of Economic Perspectives
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Robert Lawrence
2007
Journal of Economic Litrature
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Controversies in Development 2: The Role of International Development Assistance
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43. Report of the UN Millennium Project “Investing in Development”
Jens Martens
2005
Report of the UN Millennium Project “Investing in Development”
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44. Investing in Development: The Millennium Development Goals, Aid and Sustainable Capital Accumulation
Rathin Roy | Antoine Heuty
2005
Journal of International Affairs
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45. Making Aid Work: How to Fight Global Poverty – Effectively
Abhijit Banerjee
2006
Boston Review
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46. Was Development Assistance a Mistake?
William Easterly
2008
AEA Papers and Proceedings
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47. Growth, Poverty Reduction and Development Assistance in Asia: Options and Prospects
John Farrington | Jeremy Clarke
2006
Development Policy Review
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Controversies in Development 3: Economic Growth & Reduced Poverty
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Timothy Besley | Robin Burgess
2003
Journal of Economic Perspectives
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49. Growth, Inequality and Poverty: Some Hard Questions
Ravi Kanbur
2005
Journal of International Affairs
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50. Poverty and Economic Policy: What Happens when Researchers Disagree?
Andrew Sumner | Meera Tiwari
2005
Journal of International Development
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51. On the Links between Globalization and Poverty
Ann Harrison | Margaret McMillan
2007
Journal of Economic Inequality
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52. Globalization and Rural Poverty
Pranab Bardhan
2006
World Development
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Controversies in Development 4: Challenges in Globalization
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53. Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide
Terrence Witkowski
2005
Journal of Public Policy & Marketing
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54. Globalization's Missing Middle
Geoffrey Garrett
2004
Foreign Affairs
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55. The Hijacking of the Development Debate: How Friedman and Sachs Got it Wrong
Robin Broad | John Cavanagh
2006
World Policy Journal
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David Grewal
2006
Ethics and International Affairs
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57. Stiglitz and his Discontent
Timothy Koechlin
2006
Review of Political Economy
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58. Critiquing the Critics of Economic Globalization
Michael Trebilcock
2005
Journal of International Law & International Relations
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Transition Economies and Macromarketing
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59. What the Change of System from Socialism to Capitalism does and does Not Mean
János Kornai
2000
Journal of Economic Perspectives
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60. Transition Economies: Performance and Challenges
Jan Svejnar
2002
Journal of Economic Perspectives
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Clifford Shultz | Anthony Pecotich
1997
Journal of Public Policy & Marketing
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David Dapice | Dwight Perkins | Nguyen Thanh | Vu Anh | Huynh Du | Jonathan Pincus | Tony Saich
2008
Choosing Success: The Lessons of East and Southeast Asia and Vietnam's Future: A Policy Framework for Vietnam's Socioeconomic Development, 2011–2020
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Volume IV
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Marketing & Development
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63. Marketing and Development: Macromarketing Perspectives
Thomas Klein | Robert Nason
2001
Handbook of Marketing and Society
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64. Social Marketing and Development
Ruby Dholakia | Nikhilesh Dholakia
2001
Handbook of Marketing and Society
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65. Globalization and Development: An Expanded Macromarketing View
William Kilbourne
2004
Journal of Macromarketing
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66. Evidence of Microfinance's Contribution to Achieving the Millennium Development Goals
Christopher Dunford
2006
Paper Prepared for Microcredit Summit
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Marketing and Societal Development: Issues & Approaches
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67. Alleviating Poverty: A Macro/Micro Marketing Perspective
Philip Kotler | Ned Roberto | Tony Leisner
2006
Journal of Macromarketing
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William Flanagan | Gail Whiteman
2007
Journal of Business Ethics
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69. The Fortune at the Bottom of the Pyramid
C.K. Prahalad | Stuart Hart
2002
Strategy + Business
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Aneel Karnani
2007
California Management Review
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71. Marketing the Hegemony of Development: Of Pulp Fictions and Green Deserts
Steffen Böhm | Vinícius Brei
2008
Marketing Theory
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T. Cornwell | Judy Drennan
2004
Journal of Macromarketing
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Fair Shares & Equal Sacrifice? 1 Sustainable Consumption
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73. Consumption in a Global Village – Unequal and Unbalanced
1998
Development Programme UN Human Development Report
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William Kilbourne | Pierre McDonagh | Andrea Prothero
1997
Journal of Macromarketing
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75. Live Better by Consuming Less?: Is there a “Double Dividend” in Sustainable Consumption?
Tim Jackson
2005
Journal of Industrial Ecology
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76. Sustainable Household Consumption in Europe?
Lars Mortensen
2006
Consumer Policy Review
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Fair Shares & Equal Sacrifice? 2 Global Warming
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77. Climate Change 101: International Action
2009
Climate Change 101: International Action’
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78. Equity and Climate: In Principle and Practice
John Ashton | Xueman Wang
2003
Beyond Kyoto: Advancing the International Effort against Climate Change
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Neva Goodwin
2008
An Overview of Climate Change: What Does It Mean for Our Way of Life? What Is the Best Future We Can Hope For?
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In Conclusion: Dealing with the Problems of the Commons
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80. Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
Clifford Shultz | Morris Holbrook
1999
Journal of Public Policy & Marketing
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