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Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide

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Antiglobalization critics have accused marketing in developing countries of undermining local cultures, placing intellectual property rights ahead of human rights, contributing to unhealthy dietary patterns and unsafe food technologies, and promoting unsustainable consumption. Following a brief review of the history of development theory and practice, the author describes these four challenges and presents rebuttals, drawing from the philosophy of marketing. Subsequent sections explore some areas of similarity between antiglobal and marketing thought, as well as some further ideological differences. ABSTRACT FROM AUTHOR Copyright of Journal of Public Policy & Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts) Antiglobalization critics have accused marketing in developing countries of undermining local cultures, placing intellectual property rights ahead of human rights, contributing to unhealthy dietary patterns and unsafe food technologies, and promoting unsustainable consumption. Following a brief review of the history of development theory and practice, the author describes these four challenges and presents rebuttals, drawing from the philosophy of marketing. Subsequent sections explore some areas of similarity between antiglobal and marketing thought, as well as some further ideological differences. ABSTRACT FROM AUTHOR Copyright of Journal of Public Policy & Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)

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Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide’, TerrenceH.WitkowskiJournal of Public Policy & Marketing24(1) (2005): 7–23. Published by the American Marketing Association. Reprinted with permission.

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