Table of Contents

• Volume I

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  • The Domain of Macromarketing

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    • 1. The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

      Shelby Hunt | John Burnett
      1982
      Journal of Marketing
      

    • 2. Macromarketing: Past, Present, and Possible Future

      Roger Layton | Sanford Grossbart
      2006
      Journal of Macromarketing
      

    • 3. Macromarketing as a Pillar of Marketing Thought

      William Wilkie | Elizabeth Moore
      2006
      Journal of Macromarketing
      

    • 4. Focusing the Future of Macromarketing

      Mark Peterson
      2006
      Journal of Macromarketing
      

    • 5. Marketing as Constructive Engagement

      Clifford Shultz
      2007
      Journal of Public Policy & Marketing
      

  • Perceptions of the Market

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    • 6. Moral Views of Market Society

      Marion Fourcade | Kieran Healy
      2007
      Annual Review of Sociology
      

    • 7. Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora

      John Mittelstaedt | William Kilbourne | Robert Mittelstaedt
      2006
      Journal of Macromarketing
      

    • 8. Embedded Markets, Communities, and the Invisible Hand of Social Norms

      Rohit Varman | Janeen Costa
      2008
      Journal of Macromarketing
      

  • Marketing Systems

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    • 9. Marketing Systems – a Core Macromarketing Concept

      Roger Layton
      2007
      Journal of Macromarketing
      

    • 10. Market Institutions and Urban Food Supply in West and Southern Africa: A Review

      Gina Porter | Fergus Lyon | Deborah Potts
      2007
      Progress in Development Studies
      

    • 11. Rich Doctors and Poor Patients: Market Failure and Health Care Systems in Developing Countries

      B. Ghosh
      2008
      Journal of Contemporary Asia
      

    • 12. On Economic Growth, Marketing Systems and the Quality of Life

      Roger Layton
      2009
      Journal of Macromarketing
      

  • Marketing Externalities

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    • 13. The Social Consequences of Marketing: Macromarketing and Public Policy

      Robert Nason
      1989
      Journal of Public Policy & Marketing
      

    • 14. Market Mechanisms and the External Benefits of Consumption

      Jack Cadeaux
      2000
      Journal of Macromarketing
      

    • 15. The Harm Chain: A Public Policy Development and Stakeholder Perspective

      Michael Polonsky | Les Carlson | Marie-Louise Fry
      2003
      Polonsky Les Carlson and Marie-Louise Fry Marketing Theory
      

    • 16. Global Food Marketing Systems and Local Cultural Change in the Developing World

      Terrence Witkowski
      2008
      Macromarketing: Systems, Causes and Consequences
      

    • 17. Are Biofuels Pro-Poor? Assessing the Evidence

      J.S. Clancy
      2008
      The European Journal of Development Research
      

• Volume II

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  • Society's Impact on Markets and Marketing Systems

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    • 18. A Framework for Understanding the Relationships between Religions and Markets

      John Mittelstaedt
      2002
      Journal of Macromarketing
      

    • 19. When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

      Clifford Shultz | Timothy Burkink | Bruno Grbac | Nataša Renko
      2005
      Journal of Public Policy & Marketing
      

    • 20. The Marketplace, Emerging Technology and Marketing Theory

      George Zinkhan
      2005
      Marketing Theory
      

  • Marketing Ethics

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    • 21. Normative Perspectives for Ethical and Socially Responsible Marketing

      Gene Laczniak | Patrick Murphy
      2006
      Journal of Macromarketing
      

    • 22. The General Theory of Marketing Ethics: A Revision and Three Questions

      Shelby Hunt | Scott Vitell
      2006
      Journal of Macromarketing
      

    • 23. International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach

      Mohammad Saeed | Zafar Ahmed | Syeda-Masooda Mukhtar
      2001
      Journal of Business Ethics
      

    • 24. Catholic Social Thought and Ethical Issues in Marketing

      Thomas Klein | Gene Laczniak
      2009
      Macromarketing Systems, Causes and Consequences
      

  • Distributive Justice

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    • 25. A Compendium of Inequality: The Human Development Report 2005

      Jens Martens
      2005
      A Compendium of Inequality: The Human Development Report 2005
      

    • 26. Out of Sight and out of our Minds: What of those Left behind by Globalism?

      Russell Belk
      2006
      Does Marketing Need Reform? Fresh Perspectives on the Future
      

    • 27. International Human Rights and Consumer Quality of Life: An Ethical Perspective

      Ronald Hill | William Felice | Thomas Ainscough
      2007
      Journal of Macromarketing
      

    • 28. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis

      Gene Laczniak | Patrick Murphy
      2008
      Journal of Macromarketing
      

    • 29. A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice

      O.C. Ferrell | Linda Ferrell
      2008
      Journal of Macromarketing
      

    • 30. Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement

      John Wilkinson
      2007
      Journal of Consumer Policy
      

  • Quality of Life – a Macromarketing Perspective

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    • 31. Measuring Quality of Life: Economic, Social, and Subjective Indicators

      Ed Diener | Eunkook Suh
      1997
      Social Indicators Research
      

    • 32. Technological Achievement and Human Development: A View from the United Nations Development Program

      Ronald Hill | Kanwalroop Dhanda
      2003
      Human Rights Quarterly
      

    • 33. Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences

      Dong-Jin Lee | M. Sirgy
      2004
      Journal of Macromarketing
      

    • 34. Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries

      Mark Peterson | Naresh Malhotra
      1997
      Journal of Macromarketing
      

  • Toward Socioeconomic Development – an Overview

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    • 35. New Directions in Development Thinking

      
      1999
      World Development Report 1999/2000-Entering the 21st Century
      

    • 36. Amartya Sen's Contribution to Development Thinking

      Frances Stewart | Severine Deneulin
      2002
      Studies in Comparative International Development
      

    • 37. Human Development and Humane Consumption: Well-Being beyond the “Good Life”

      Güliz Ger
      1997
      Journal of Public Policy & Marketing
      

    • 38. How to Help Poor Countries

      Nancy Birdsall | Dani Rodrik | Arvind Subramanian
      2005
      Foreign Affairs
      

• Volume III

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  • Controversies in Development 1: Benefits from Freer Trade? The Doha Round

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    • 39. Challenges to the Multilateral Trading System

      Peter Sutherland
      2007
      World Economics
      

    • 40. Developing Countries and the Collapse of the Doha Round

      Yilmaz Akyüz | William Milberg | Robert Wade
      2006
      Challenge
      

    • 41. Dispelling Some Misconceptions About Agricultural Trade Liberalization

      Stephen Tokarick
      2008
      Journal of Economic Perspectives
      

    • 42. A True Development Round? a Review of Joseph E. Stiglitz and Andrew Charlton's Fair Trade for All: How Trade can Promote Development

      Robert Lawrence
      2007
      Journal of Economic Litrature
      

  • Controversies in Development 2: The Role of International Development Assistance

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    • 43. Report of the UN Millennium Project “Investing in Development”

      Jens Martens
      2005
      Report of the UN Millennium Project “Investing in Development”
      

    • 44. Investing in Development: The Millennium Development Goals, Aid and Sustainable Capital Accumulation

      Rathin Roy | Antoine Heuty
      2005
      Journal of International Affairs
      

    • 45. Making Aid Work: How to Fight Global Poverty – Effectively

      Abhijit Banerjee
      2006
      Boston Review
      

    • 46. Was Development Assistance a Mistake?

      William Easterly
      2008
      AEA Papers and Proceedings
      

    • 47. Growth, Poverty Reduction and Development Assistance in Asia: Options and Prospects

      John Farrington | Jeremy Clarke
      2006
      Development Policy Review
      

  • Controversies in Development 3: Economic Growth & Reduced Poverty

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    • 48. Halving Global Poverty

      Timothy Besley | Robin Burgess
      2003
      Journal of Economic Perspectives
      

    • 49. Growth, Inequality and Poverty: Some Hard Questions

      Ravi Kanbur
      2005
      Journal of International Affairs
      

    • 50. Poverty and Economic Policy: What Happens when Researchers Disagree?

      Andrew Sumner | Meera Tiwari
      2005
      Journal of International Development
      

    • 51. On the Links between Globalization and Poverty

      Ann Harrison | Margaret McMillan
      2007
      Journal of Economic Inequality
      

    • 52. Globalization and Rural Poverty

      Pranab Bardhan
      2006
      World Development
      

  • Controversies in Development 4: Challenges in Globalization

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    • 53. Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide

      Terrence Witkowski
      2005
      Journal of Public Policy & Marketing
      

    • 54. Globalization's Missing Middle

      Geoffrey Garrett
      2004
      Foreign Affairs
      

    • 55. The Hijacking of the Development Debate: How Friedman and Sachs Got it Wrong

      Robin Broad | John Cavanagh
      2006
      World Policy Journal
      

    • 56. Is Globalization Working?

      David Grewal
      2006
      Ethics and International Affairs
      

    • 57. Stiglitz and his Discontent

      Timothy Koechlin
      2006
      Review of Political Economy
      

    • 58. Critiquing the Critics of Economic Globalization

      Michael Trebilcock
      2005
      Journal of International Law & International Relations
      

  • Transition Economies and Macromarketing

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    • 59. What the Change of System from Socialism to Capitalism does and does Not Mean

      János Kornai
      2000
      Journal of Economic Perspectives
      

    • 60. Transition Economies: Performance and Challenges

      Jan Svejnar
      2002
      Journal of Economic Perspectives
      

    • 61. Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications

      Clifford Shultz | Anthony Pecotich
      1997
      Journal of Public Policy & Marketing
      

    • 62. Choosing Success: The Lessons of East and Southeast Asia and Vietnam's Future: A Policy Framework for Vietnam's Socioeconomic Development, 2011–2020

      David Dapice | Dwight Perkins | Nguyen Thanh | Vu Anh | Huynh Du | Jonathan Pincus | Tony Saich
      2008
      Choosing Success: The Lessons of East and Southeast Asia and Vietnam's Future: A Policy Framework for Vietnam's Socioeconomic Development, 2011–2020
      

• Volume IV

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  • Marketing & Development

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    • 63. Marketing and Development: Macromarketing Perspectives

      Thomas Klein | Robert Nason
      2001
      Handbook of Marketing and Society
      

    • 64. Social Marketing and Development

      Ruby Dholakia | Nikhilesh Dholakia
      2001
      Handbook of Marketing and Society
      

    • 65. Globalization and Development: An Expanded Macromarketing View

      William Kilbourne
      2004
      Journal of Macromarketing
      

    • 66. Evidence of Microfinance's Contribution to Achieving the Millennium Development Goals

      Christopher Dunford
      2006
      Paper Prepared for Microcredit Summit
      

  • Marketing and Societal Development: Issues & Approaches

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    • 67. Alleviating Poverty: A Macro/Micro Marketing Perspective

      Philip Kotler | Ned Roberto | Tony Leisner
      2006
      Journal of Macromarketing
      

    • 68. “AIDS is Not a Business”: A Study in Global Corporate Responsibility – Securing Access to Low-Cost HIV Medications

      William Flanagan | Gail Whiteman
      2007
      Journal of Business Ethics
      

    • 69. The Fortune at the Bottom of the Pyramid

      C.K. Prahalad | Stuart Hart
      2002
      Strategy + Business
      

    • 70. The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector can Help Alleviate Poverty

      Aneel Karnani
      2007
      California Management Review
      

    • 71. Marketing the Hegemony of Development: Of Pulp Fictions and Green Deserts

      Steffen Böhm | Vinícius Brei
      2008
      Marketing Theory
      

    • 72. Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation

      T. Cornwell | Judy Drennan
      2004
      Journal of Macromarketing
      

  • Fair Shares & Equal Sacrifice? 1 Sustainable Consumption

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    • 73. Consumption in a Global Village – Unequal and Unbalanced

      
      1998
      Development Programme UN Human Development Report
      

    • 74. Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

      William Kilbourne | Pierre McDonagh | Andrea Prothero
      1997
      Journal of Macromarketing
      

    • 75. Live Better by Consuming Less?: Is there a “Double Dividend” in Sustainable Consumption?

      Tim Jackson
      2005
      Journal of Industrial Ecology
      

    • 76. Sustainable Household Consumption in Europe?

      Lars Mortensen
      2006
      Consumer Policy Review
      

  • Fair Shares & Equal Sacrifice? 2 Global Warming

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    • 77. Climate Change 101: International Action

      
      2009
      Climate Change 101: International Action’
      

    • 78. Equity and Climate: In Principle and Practice

      John Ashton | Xueman Wang
      2003
      Beyond Kyoto: Advancing the International Effort against Climate Change
      

    • 79. An Overview of Climate Change: What does it Mean for our Way of Life? what is the Best Future we can Hope for?

      Neva Goodwin
      2008
      An Overview of Climate Change: What Does It Mean for Our Way of Life? What Is the Best Future We Can Hope For?
      

  • In Conclusion: Dealing with the Problems of the Commons

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    • 80. Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

      Clifford Shultz | Morris Holbrook
      1999
      Journal of Public Policy & Marketing