Summary
Overview
Key Readings
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice.
Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the ‘broadening of marketing’ from its initial focus ...
Critical Marketing Studies: Introduction and Overview
Introduction
In the late 1960s, a small, but steadily growing cadre of scholars began to scrutinise the central tenets of marketing. Kangun (1972), for example, registered that marketing activities contributed to economic growth, but was concerned that the negative impact of marketing on society was passing ‘unrecognized and unchallenged’. Fisk (1974), likewise, made reference to some of the benefits of marketing for society and at the same time acknowledged the externalities of marketing practice.
He was particularly concerned about the sustainability of then current levels of consumption. While he saw these as extremely problematic, he nevertheless believed that marketing techniques and tools were ‘capable of promoting socially desirable long-run environmental goals’ (Fisk, 1974: 5). On a related theme, other ...
Table of Contents
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Volume I: The Development of Critical Perspectives in Marketing
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The Development of Critical Perspectives in Marketing
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Raymond Benton
1987
American Journal of Economics and Sociology
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2. Marketing and Critique: Prospects and Problems
Glenn Morgan
2003
Studying Management Critically
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3. Marketing as Technique: The Influence of Marketing on the Meanings of Consumption
Christine Moorman
1987
Philosophical and Radical Thought in Marketing
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Social and Societal Marketing: Perspectives and Limitations
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4. Contraceptive Social Marketing in the Third World: A Case of Multiple Transfer
Rashmi Luthra
1991
International Communication Gazette
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5. Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective
Donald Dixon
1992
Canadian Journal of Administrative Sciences
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6. Societal Marketing and Morality
Andrew Crane | John Desmond
2002
European Journal of Marketing
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Critical Reflections on Marketing Management
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7. Why Business is Bad for Consumer Research: The Three Bears Revisited
Morris Holbrook
1985
Advances in Consumer Research
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8. Beyond the One-Dimensional Marketing Manager: The Discourse of Theory, Practice and Relevance
Douglas Brownlie | Michael Saren
1997
International Journal of Research in Marketing
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Christopher Hackley
2003
Journal of Management Studies
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10. Producing Marketing: Towards a Social-Phenomenology of Marketing Work
Peter Svensson
2007
Marketing Theory
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11. Crossing Borders: Globalization as Myth and Charter in American Transnational Consumer Marketing
Kalman Applbaum
2000
American Ethnologist
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Critiques of the Consumer Society and Marketing
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12. Beyond Veblen: Rethinking Consumer Culture in America
Jackson Lears
1989
Consuming Visions: Accumulation and Display of Goods in America 1880–1920
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13. Critical Theory, Commodities and the Consumer Society
Douglas Kellner
1983
Theory, Culture & Society
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Critical Theory and Marketing
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14. The Critical Imagination: Emancipatory Interests in Consumer Research
Jeff Murray | Julie Ozanne
1991
Journal of Consumer Research, Inc.
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15. Towards a Critical Multicultural Marketing Theory
Dawn Burton
2002
Marketing Theory
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16. Postcolonialism and Marketing
Gavin Jack
2008
Critical Marketing: Issues in Contemporary Marketing
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Volume II: Theoretical and Empirical Perspectives in Critical Marketing Studies
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Critical Theory and Advertising
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17. Critical Theory and Advertising
John Harms | Douglas Kellner
1991
Current Perspectives in Social Theory
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18. Advertising, Needs, and “Commodity Fetishism”
Stephen Kline | William Leiss
1978
Canadian Journal of Political and Social Theory
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19. Magic in the Marketplace: An Empirical Test for Commodity Fetishism
Sut Jhally | Stephen Kline | William Leiss
1985
Canadian Journal of Political and Social Theory
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20. Fluid Signs of Commodity Fetishism: The Cosmologies of Coca-Cola and Tesguino
Kalman Applbaum | Jerome Levi
2003
Anthropological Perspectives on Economic Development and Integration
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Michael Billig
1999
Theory & Psychology
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22. The Panoptic Role of Advertising Agencies in the Production of Consumer Culture
Christopher Hackley
2002
Consumption, Markets and Culture
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23. Currencies of Commercial Exchange: Advertising Agencies and the Promotional Imperative
Anne Cronin
2004
Journal of Consumer Culture
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Feminist Reflections on Marketing
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24. Feminist Thought: Implications for Consumer Research
Julia Bristor | Eileen Fischer
1993
Journal of Consumer Research
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25. A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships
Eileen Fischer | Julia Bristor
1994
International Journal of Research in Marketing
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Susan Dobscha | Julie Ozanne
2001
Journal of Public Policy & Marketing
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27. Market Feminism: The Case for a Paradigm Shift
Linda Scott
2000
Marketing and Feminism: Current Issues and Research
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28. Women Outdoors: Advertising, Controversy and Disputing Feminism in the 1990s
Janice Winship
2000
International Journal of Cultural Studies
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The Agency of the Consumer
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29. Democracy's Third Estate: The Consumer
Robert Lynd
1936
Political Science Quarterly
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Laurel Graham
1997
The Sociological Quarterly
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31. Mobilizing the Consumer: Assembling the Subject of Consumption
Peter Miller | Nikolas Rose
1997
Theory, Culture & Society
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32. The Consumer as Foucauldian “Object of Knowledge”
Ashlee Humphreys
2006
Social Science Computer Review
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33. Brands: A Critical Perspective
Adam Arvidsson
2005
Journal of Consumer Culture
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Volume III: Marketing, Ethics and Society: Critical Reflections
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The Shaping of Consumption Choices
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34. The Social Construction of Consumption Patterns: Understanding Macro Consumption Phenomena
A. Firat
1987
Philosophical and Radical Thought in Marketing
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35. Accounting for Materialism in Four Cultures
Güliz Ger | Russell Belk
1999
Journal of Material Culture
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36. Does Cultural Capital Structure American Consumption?
Douglas Holt
1998
Holt Journal of Consumer Research
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Rohit Varman
2008
Critical Sociology
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Liberatory Consumption?
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38. Liberatory Postmodernism and the Reenchantment of Consumption
A. Firat | Alladi Venkatesh
1995
Journal of Consumer Research
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39. The Homeless in America: An Examination of Possessions and Consumption Behaviors
Ronald Hill | Mark Stamey
1990
Journal of Consumer Research
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Rohit Varman | Ram Vikas
2007
Consumption, Markets and Culture
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41. Challenging Consumption Theory: Production and Consumption in Central Mexico
Frances Rothstein
2005
Critique of Anthropology
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Marketing and Global Social Justice
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42. Marketing and Development: Macromarketing Perspectives
Thomas Klein | Robert Nason
2001
Handbook of Marketing and Society
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43. Consumption and Environment in a Global Economy
Ken Conca
2001
Global Environmental Politics
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44. Fair Trade Coffee and Human Rights in Guatemala
Sarah Lyon
2007
Journal of Consumer Policy
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45. Marketing the Hegemony of Development: Of Pulp Fictions and Green Deserts
Steffen Böhm | Vinícius Brei
2008
Marketing Theory
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The Ethics of Marketing
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46. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics
Craig Thompson
1995
Journal of Public Policy & Marketing
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47. Global Marketing Ethics: A Communicative Approach
Alexander Nill
2003
Journal of Macromarketing
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