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The field of attitude research has long been recognized as one of the most important and influential within social psychology. But the ever-increasing popularity of survey research as a source of what the public thinks and feels about a wide range of issues has brought the subject into the popular arena, heightening the relevance of the theory and practice of attitude measurement.

Caroline Roberts and Roger Jowell, acknowledged specialists in this area of research, have combed the literature to bring together the most comprehensive collection available. The four volumes cover key advances since serious study of the subject began, where the selection of articles and papers present the key figures, major steps forward in theory or practice and some of the most creative and ingenious methodological ...

Editor's Introduction: Attitude Measurement

CarolineRoberts

Introduction

The field of attitude research has long been recognised as one of the most important and influential within the discipline of Social Psychology. Indeed, early in its history it was seen as the central concern of the discipline and it remains one of the most researched today. However, interest in attitude research extends far beyond the boundaries of academic social psychology. Finding out what people think and feel about different issues and objects and understanding how this relates to the way they actually behave in relation to these issues and objects is a fundamental concern of social, political, and marketing sciences alike. The ever-increasing popularity of survey research as a tool for finding out about public attitudes has brought the subject ...

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