SWOT Analysis


In this publication, we define SWOT analysis as a strategic management tool, discuss its origins, limitations, and competing theories, and demonstrate real-life applications in the modern marketplace. Learners will have the opportunity to practice performing SWOT analysis in the grooming, food, and fashion industries, as well as in the entrepreneurial context.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles