Sapir–Whorf Hypothesis


This publication gives an overview of the Sapir–Whorf hypothesis. Sapir-Whorf hypothesis supports the idea that language determines the speaker’s worldview. It has been highly criticized, especially based on Whorf’s experiments and assumptions in regard to the Native American languages’ concepts of time and color. The theory finds its relevance in fields such as negotiation, advertising, and interpreting cultures and subcultures, among others.

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