McCarthy’s 4Ps


In this publication, we discuss McCarthy’s 4Ps marketing framework, examine its origins and limitations, and present several ways it can be applied in today’s marketplace. Readers will get the opportunity to learn about real-world marketing techniques and experience applying McCarthy’s framework to analyze how marketers connect with them as customers.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles