Marketing Theories
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Consumer Decision Journey
Consumer Decision JourneyHow do I understand the steps in the consumer decision-making process for my product? -
Consumer Well-Being
Consumer Well-BeingWhat should be the ultimate goal of a marketer? -
McCarthy’s 4Ps
McCarthy’s 4PsWhat factors should I consider when forming a marketing plan for a specific product? -
Paradox of Choice
Paradox of ChoiceWhat is the right number of options to offer consumers? -
Product Portfolio Theory
Product Portfolio TheoryHow should I balance my organizations offerings? -
Prospect Theory
Prospect TheoryWhy do consumers make irrational decisions? -
Reciprocity Theory
Reciprocity TheoryHow can I cultivate customer loyalty? -
Scarcity
ScarcityHow does the perception of short supply influence purchases? -
Service-Dominant Logic
Service-Dominant LogicWhat does it mean to create value? -
Social Media Honeycomb Framework
Social Media Honeycomb FrameworkHow should I engage with current and potential customers on social media? -
SWOT Analysis
SWOT AnalysisHow should I evaluate my product or service against other offerings in a marketplace?
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