The lean startup theory is the idea that a founder never stops learning about how the world perceives their products and services. This continuous customer discovery helps build a better product or service faster. Blkflmmkr (pronounced Black Filmmaker), a startup apparel brand that celebrates people of color on all sides of the camera, used lean startup to garner exposure on national television within two short years. Learn when and how to apply lean Startup to your business idea by putting the theory into practice.

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