This publication describes the theory of disruptive innovation. New goods and services offered by entrants, or new firms, can transform the market and present a challenge to incumbents, or existing firms. This publication outlines the theory of disruptive innovation by describing the interplay between entrants and incumbents and how firms and innovations exist within this environment.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles