Diffusion of Innovations


Diffusion of Innovation Theory helps explain how innovations become gradually adopted over time by a group. This publication discusses how attitudes toward new products and services are shaped and spread through social networks and modes of communication, with an emphasis on how individuals with different attitudes toward innovation respond to unfamiliar opportunities.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles