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Advocacy Planning
Advocacy planning represents a departure from scientific, objective, or rational planning, which was the dominant paradigm of the post–World War II era. It is premised upon the inclusion of the different interests involved in the planning process itself.
Advocacy planning was defined and promoted by planner and lawyer Paul Davidoff. The concept was first widely disseminated to other professional planners in Davidoff's 1965 article in the Journal of the American Institute of Planners, “Advocacy and Pluralism in Planning.” Davidoff sought to provide an answer to a critical question that arose in urban planning in the late 1950s and early 1960s: “Who speaks for the poor, the disenfranchised, and the minorities?” He introduced the question “Who is the client?” into professional usage as well as “Who is the stakeholder or the constituent?” He was concerned that planning decisions significantly impacting urban neighborhoods were made with little or no representation from the residents. Because the residents of the target area of the planning process usually are neither skilled in nor knowledgeable about planning, they are unable to participate effectively in the planning decision process. They require professional representation equal to that of the official planners—those of the municipality or the land developer. Davidoff's view was that each of the interests in the planning process needed to be served and represented by a professional planner with equal knowledge and skill. The fundamental values of advocacy planning in the planning process are those of social justice and equity.
Advocacy Planning and its Paradigm
The advocacy planning paradigm is predicated upon the concept of pluralism in planning. Davidoff argued that the goal of the planning process is to determine which of several alternative scenarios or vision-plans will be adopted and implemented. Each respective outcome has different benefits and costs to each of the groups involved in the planning decisions. Thus there would be no one single plan that would constitute the “right plan” for all.
The central aspect is the use of values as well as facts in making planning decisions. The process is explicitly not value neutral. The choices are driven by political and social issues rather than technical ones. Another significant point is the notion of pluralism in planning. For each planning situation a number of groups with different interests are involved. Given that situation, advocacy dictates that different planners represent competing visions of the future in the planning process. An advocate planner will represent one interest group, and other planners will represent different constituencies, including the municipal citywide perspective. This process, which joins together a geographic area, such as neighborhood, is the basis of understanding a pluralistic plan. The planner is, above all, an advocate planner serving the client groups who are unskilled and lack the appropriate knowledge for making planning decisions.
Davidoff answers his question in his article by designating as the client “the Negro and the impoverished individual.” In this situation, one planner represents one special interest group. The advocacy paradigm asserts that a professional whose skills and political status are equal to those of the representatives of the municipality or the land developer will be present and identified as the planner for the neighborhood residents. Different planners, therefore, will represent different special interests in the planning process.
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