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Power motivation is the operationally defined psychological term for what is often called the desire for power, the will to power (Nietzsche) or even the aggressive drive (Freud). People with high levels of power motivation want to have impact on other people or the world at large, or to acquire prestige and reputation in the eyes of others. The notion that power is a basic goal in human social life, and that individuals differ in the extent to which they seek power, is rooted in such classical Greek concepts as Empedocles' dualism of strife (versus love), Thucydides' conclusion in the “Melian Dialogue” (A History of the Peloponnesian Wars) that “the strong do what they have the power to do and the weak accept what they have to accept,” and Plato's account of the decline of the ideal state and the rise of the despot. Modern cognate psychological concepts include Alfred Adler's “striving for superiority” and Henry Murray's “need dominance.”

Whereas people who want power usually attempt to get it by various means and often succeed, power as a motive must be distinguished from other powerrelated concepts such as social roles that permit (or encourage) power behaviors, skill in using power, the feeling of being powerful, and positive or negative values about the exercise of power (such as authoritarianism, Machiavellianism, or Gandhi's nonviolent “truth force”).

The power motive is conceptualized as a stable disposition or potential. It is aroused by various situations and stimuli involving power, which create anticipations and lead the person to take appropriate instrumental activity. Thus the overall power motive reflects individual differences in the kinds and range of experiences that arouse the motive, and how quickly and to what level it is aroused as well as in the refractory period or time it takes for the motive to “recover” after engaging in power behavior (this last is analogous to how soon a person feels hunger after eating).

Measuring Power Motivation

Power motivation is usually measured by content analysis of spoken or written text for images portraying one person or group having impact on the behavior or emotions of another, or being concerned for prestige and reputation as potential for such impact. Such images may be taken as the core of power motivation. Observer ratings of motivation are problematic because they are based on external behavior (especially outcomes of that behavior) and not on inner wishes. Depending on circumstances, the same behavior might result from many different motives, and the same motive might lead to many quite different behaviors. Furthermore, people are often unable (or unwilling) to report directly on their own motives, and, since “power” is a word fraught with negative connotations, this is especially likely to be the case with the desire for power. Thus the content analysis measure is usually uncorrelated with direct questionnaires, which may reflect people's conscious values or preferred ideal selfconcepts with respect to power.

For ordinary people, stories written to the Thematic Apperception Test or other imaginative texts are scored; for political leaders or historical figures, transcripts of speeches or press conferences can be used. Power motivation can even be scored from such diverse sources as popular fiction, diplomatic documents, or corporate annual reports (Winter 1992).

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