The Art of Policymaking: Tools, Techniques and Processes in the Modern Executive Branch, Second Edition is a practical introduction to the specific tools, techniques, and processes used to create policy in the executive branch of the U.S. government. George E. Shambaugh, IV and Paul Weinstein, Jr. explain how government officials develop policy, manage the policymaking process, and communicate those policies to stakeholders and the public at large. The authors draw on both their academic and government experience to provide real-world advice on writing policy decision memos, preparing polling questions, and navigating the clearance process. An abundance of case studies show how actual policies are developed and how and why policies and processes differ across administrations. Finally, practice scenarios allow students to apply the tools and techniques they have learned by working through both domestic and foreign policy situations.

Polling and the Policymaking Process

Polling and the Policymaking Process

Polling and Policymaking: Myths and Realities

Political pundits, editorial pages, and politicians looking for a campaign issue have publicly debated the use of polling by policymakers in the executive branch. Some critics of polling argue that truly great leaders should ignore polls, that polls are untrustworthy, and that polling is somehow undemocratic. Others suggest that the use of polling indicates that the executive branch is permanently campaigning and avoiding tough or unpopular decisions.1 National politicians have inadvertently fanned the public’s anxieties about polling by deriding its use. President George W. Bush denounced polling and prided himself on making decisions that went against public opinion. To separate himself from polling, he required his principal pollster, Jan van ...

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