• Summary
  • Contents
  • Subject index

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polls and Elections
Polls and Elections

Election surveys are the polls that are most familiar to Americans for a number of reasons. First, there are so many of them, and they receive so much media coverage. Second, election polls generate a lot of controversy and hence media coverage under specific circumstances. One such circumstance is when the ...

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