Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

The Media and the Polls

The Media and the Polls

Newspapers and television are still the major sources of what Americans learn about polls, although the Internet and specific websites such as pollingreport.com, fivethirtyeight.com, huffingtonpost.com, politico.com, and realclearpolitics.com are increasingly important sources of polling information, ...

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