• Summary
  • Contents
  • Subject index

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Polling and the Public
Polling and the Public

Americans today are inundated with the results of public opinion polls sponsored by the news media, by political campaigns, and by many public, private, and nonprofit organizations. Some of the polling is on matters of immediate national importance, such as the turmoil in the Middle East, the performance of the ...

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