Summary
Contents
Subject index
A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism–such as authentication, verification, and credibility–to emerging media tools and strategies. Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.
Forces at the Gate: An Active Audience
Forces at the Gate: An Active Audience
In this chapter you will
- Identify how mobile devices and social media are fundamentally different from past technologies such as television and the printing press.
- Discover how mobile devices and social media allow two-way conversations between the audience and journalists versus the old one-way model of mass communications.
- Learn how social media has led to the public’s active role in the news production process and changed how audiences consume information.
- Understand that while journalists retain discretion on what makes the “news,” an “active” audience plays an influential role.
- Explore the three areas in which mobile devices and social media are impacting journalists’ work: newsgathering, distribution of news, and audience engagement.
When NBC News correspondent Hallie Jackson covered ...
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