A fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.

OMG! This Band Is SOOO GR8! : The Case of the Phony Teenager

OMG! This Band Is SOOO GR8! : The Case of the Phony Teenager

OMG! This Band Is SOOO GR8!: The Case of the Phony Teenager
Richard D. Waters

Working for an international public relations firm, Jennie Quinn was excited to be assigned to the promotional campaign for a new musical artist. Helping design a major creative campaign was a fascinating challenge, and Quinn was really enjoying herself—until she discovered that part of the plan for building “buzz” about the musician called for her to go online and pretend to be someone she wasn’t.

Everyone else at her agency seemed fine with this plan, but to Quinn, it just felt wrong. She loved the rest of the work and didn’t want to lose the ...

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