Summary
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A fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.
Journalists’ Judgments Versus Audience Clicks : The Case of Web Analytics’ Influence
Journalists’ Judgments Versus Audience Clicks : The Case of Web Analytics’ Influence
It is a balancing act as old as journalism: choosing between the stories the audience wants and the stories that journalists, from their training and experience, believe people need. For a long time, journalists made those choices based on instinct and perhaps a little market research. Today, web analytics can instantly show exactly which stories audience members are reading, commenting on and sharing on social media.
Once you have that information, what do you do with it? If your audience reliably clicks on stories about celebrity divorces but not on stories about the budget deficit, does that mean ...
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