A fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.

Advertiser Pressure : The Case of the School Lunches

Advertiser Pressure : The Case of the School Lunches

Advertiser Pressure: The Case of the School Lunches
Ray Niekamp

Media outlets are businesses and must make money to pay their employees, pay their bills, buy equipment and make a profit. To do that, they sell advertising to local businesses. But often, advertisers decide, for whatever reason, they don’t like a certain story planned for air on the station’s newscast, and threaten to pull their ads if the story runs.

The pressures are greater in smaller media markets, because the pool of advertising money is smaller. To avoid angering an advertiser, media outlets often do give in and kill certain stories. This case is one example.

The Situation: A Complaint About School Lunches

Susan Bennett (her ...

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