A fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.

When Ethical Compasses Collide : The Case of Following One’s Conscience

When Ethical Compasses Collide : The Case of Following One’s Conscience

When Ethical Compasses Collide: The Case of Following One’s Conscience
Kathy K. Previs

Have you ever been put into a situation where you disagreed with your boss on a fundamental issue? On the one hand, you want to stay true to your conscience; on the other hand, you want to be a team player and not ruffle any feathers in the workplace. Indeed, one of the most difficult ethical problems a public relations practitioner can face is having to make a decision between serving the public while remaining loyal to the organization that signs his or her paycheck. This case study provides an example of such a conflict and provides several ...

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