Summary
Contents
Subject index
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Front Matter
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Chapters
- Introduction: Journalism Is About People, Not Technology
- Newspapers Are Dying. Why Should I Go into Journalism?
- What Job Can I Get in Journalism?
- Summary
- Chapter 1: We Are All Web Workers Now
- Tech Innovator: Greg Linch, Publish2
- Digital Information
- What Is It? How the Internet Works
- How Web Servers Work
- How Web Browsers Work
- Your Browser's Cache
- Plug-Ins and Extensions
- What Is It? Syndicated Content with RSS
- What's Next? Set Up an RSS Reader and Subscribe to Feeds
- Select a Reader
- Find a Feed and Subscribe
- Determine What Is Best to Subscribe to
- Subscribe to News Alerts and Searches
- What Is It? FTP (File Transfer Protocol)
- What's Next? Set Up an FTP Program
- Web-Design Basics
- What Is It? How Web Pages Work
- What's Next? Build an HTML Page Quickly
- Images and HTML
- HTML Editors
- HTML Tutorials
- What Is It? CSS (Cascading Style Sheets)
- What's Next? Add CSS to HTML
- CSS Essentials
- CSS Tutorials
- What Is It? XML (Extensible Markup Language)
- Summary: Start to See Digital Opportunities
- Get Going Checklist
- Chapter 2: Advanced Blogging
- Tech Innovator: Ken Sands, Formerly of Congressional Quarterly
- What Is It? Blog Basics
- Why Blogs Are Important
- Blogs Changed Web Publishing
- Blogs Changed Journalism
- Becoming a Blogger
- Learn the Language
- What's Next? Make a Plan, Create a Blog
- Choose a Blog System
- Customize Your Blog's Appearance
- What's Next? How to Build an Audience for Your Blog
- Use Photos and Screenshots
- Post Early, Post Often
- Participate in the Community
- Use RSS Feeds to Beat the Competition
- Summary: Love It or Leave It
- Get Going Checklist
- Chapter 3: Crowd-Powered Collaboration
- Tech Innovator: Mike Sando, ESPN.com
- What Is It? Crowdsourcing
- Why Crowdsourcing Is Important
- Thousands of Contributions
- Thousands of Individual Stories
- What Is It? Open-Source Reporting
- Why Open-Source Reporting Is Important
- Beatblogging Develops Sources in a New Way
- Link Journalism Taps Power of the Web
- What Is It? Pro-Am Journalism
- Newspapers Tap the Power of the Crowd
- Print Can Still Be a Powerful Tool
- Summary: Collaborative Publishing Is Here to Stay
- Get Going Assignments
- Chapter 4: Microblogging: Write Small, Think Big
- Tech Innovator: Ellyn Angelotti, Poynter Institute
- What Is It? Microblogging
- Why Is Microblogging So Popular?
- Why Is Microblogging Important?
- Emergence as an Important Tool
- Effective Medium for Breaking News
- Crowdsourcing and Building Community
- Marketing and Building Your Brand
- What's Next? Start Using Twitter
- Learn the Twitter Basics
- Build Your Network
- Search on Microblogs: The Live Web
- Start Tweeting
- Start Following
- Go Mobile
- Summary: Tap the Power
- Get Going Assignments
- Chapter 5: Going Mobile
- Tech Innovator: Tim Repsher, Media General
- What Is It? Mobile Journalism
- What's Next? Making Mobile Journalism
- Choose Your Story
- Gear Up and Get Out: Reporting on the Go
- If You're a Gearhead
- If You're a Light Packer
- Publishing Options
- Mobile Microblogging
- Live Blogging
- Mobile Video
- Mobile Multimedia
- Mobile Crowdsourcing
- Summary: Mobile Future
- Get Going Checklist
- Chapter 6: Visual Storytelling with Photographs
- Tech Innovator: Richard Hernandez, University of California–Berkeley, and Multimediashooter.com
- What Is It? Digital Photography
- Ownership, Copyright and Fair Use
- Digital Camera Basics
- Two Kinds of Digital Cameras
- Basic Camera Functions
- What's Next? Shooting Better Photos with a Digital Camera
- Shooting Mug Shots
- More Time Leads to Better Photos
- What's Next? Working with Digital Photographs
- Edit Your Take
- Manage Digital Photos on Your Computer
- Edit Digital Photos on Your Computer
- Using Photoshop Elements
- More Advantages of Photoshop
- What's Next? Publish Your Photos Online
- Publish Photos on a Blog
- Create and Publish Compelling Slide Shows
- Building a Photo Gallery in Photoshop Elements
- Building an Audio Slide Show in Soundslides
- Summary: Photography Is a Critical Tool for Journalists
- Get Going Checklist
- Chapter 7: Making Audio Journalism Visible
- Tech Innovator: Jonathan Kern, NPR (Retired)
- What Is It? Audio Journalism
- Why Audio Journalism Is Important
- How News Organizations Use Audio
- What's Next? Get Started with Audio
- Recording Interviews
- Choose Your Location
- Gather Natural Sound
- Prepare Your Subject
- Watch What You Say
- Try Delayed Recording
- Mark the Best Spots
- Doing Voice-Overs
- Write a Script
- Warm Up
- Find Operative Words
- Keep It Conversational
- What's Next? Gear Up and Get Out There
- Choose a Digital Recorder
- Under $100
- $150–$200
- $250–$500
- Record with Your Computer
- Use an External Mic
- Use Headphones
- Prepare Before You Go Out
- What's Next? Editing Digital Audio
- Understand Digital Formats
- Get Ready to Edit
- Editing with Audacity
- Try Advanced Editing Techniques
- What's Next? Start Podcasting
- Vodcasting
- iTunes and Podcasting
- Summary: Audio Journalism—Part of Next Big Thing
- Get Going Checklist
- Chapter 8: Telling Stories with Video
- Tech Innovator: Tim Peek, NBC
- What Is It? The Digital Video Revolution
- Impact of Digital Video
- A Versatile Form of Journalism
- Two Journalists, One Goal
- Perfection Not Necessary
- What's Next? Plan Your Video and Go
- Use Different Approaches for Different Projects
- Try Storyboarding
- Mix Your Shots
- Build Five-Shot Sequences
- What's Next? Voice in Video
- Learn Effective Video Interviewing
- Use a Stand-Up, Even If You Don't Want to
- Control Your Story with Voice-Overs
- What's Next? Gear Up and Get Out There
- Array of Camera Choices
- Video Camera Shopping Questions
- What Media Type?
- Do I Need High Def?
- What Software Will I Be Using to Edit This Footage?
- What Accessories Do I Need?
- What's Next? Shooting Good Video
- Aim for Solid, Not Spectacular, Clips
- Get Good Audio
- Mix in Still Images
- What's Next? Working with Digital Video Files
- Keep It Short
- Choose Your Editing Software
- Practice Visual Storytelling
- What's Next? Publishing Video Online
- Do Your Own Compression
- Seek Viral Video Distribution
- Summary: Start Small, but Make Sure You Start
- Get Going Checklist
- Chapter 9: Data-Driven Journalism and Digitizing Your Life
- Tech Innovator: Jennifer Carroll, Gannett
- What Is It? Your Digital Life
- Organize Your E-mail
- Find the Right Personal Productivity Tools
- Develop a Strategy
- Bring Order to Your Contacts
- Bring Order to Your Work
- What Is It? Data-Driven Journalism
- Why Is Data-Driven Journalism Important?
- Every Story Is a Field of Data
- Telling Stories with Data
- Helping Reporters Do Their Jobs
- Sharing Data
- What's Next? Building Spreadsheets, Databases
- Creating a Spreadsheet Is Easy
- Moving from Spreadsheet to Relational Database
- What Is It? Map Mashups
- Map Mashups Tell Stories, Too
- Applications in Breaking News
- What's Next? Build an Interactive Map with Data
- Think Beyond Single-Use Maps
- Location-Aware Devices Are Changing the Game
- Summary: Better Life, Better Journalism
- Get Going Checklist
- Chapter 10: Managing News as a Conversation
- Tech Innovator: Solana Larsen, Global Voices
- What Is It? News as a Conversation
- Making Conversation
- Conversing Through Comments
- Conversing Through Social Networking
- Why the News Conversation Is Important
- What's Next? Build and Manage a Community Online
- Make News Participatory
- Journalists Must Get Involved
- Develop Sources Through Social Networks
- Collaborate with Your Community
- What's Next? Keep Conversations Accurate and Ethical
- Set Guidelines for Participants
- Monitor Offensive Postings
- Know Your Legal Responsibilities
- Correct Errors
- Summary: Social Media Is Journalism
- Get Going Checklist
- Chapter 11: Building a Digital Audience for News
- Tech Innovator: Dale Steinke, King5.com and NWCN.com
- What Is It? Measuring Journalism
- What's Next? Track All That You Publish
- What to Track
- How to Set Benchmarks
- What's Next? Track Your Audience
- Use Web Analytics Software
- Identify Key Data Points
- What Is It? Search Engine Optimization (SEO)
- Understand Search Engines
- SEO for Journalists
- What's Next? Use SEO to Grow Your Audience
- Grow Audience with Content and Links
- Grow Audience with Video SEO
- Write Effective Web Headlines
- Write for Readers and Robots
- Make Good Headlines Better
- What Next? Use Social Media Tools as Distribution Channels
- Target Specific Channels
- Increase Social Capital
- Summary: Track, Measure, Distribute, Adapt
- Get Going Checklist
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Back Matter
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