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  • Contents
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New scholarship for a new paradigm in interest groups politics…

The 2010 campaign and election was pivotal: the Republican takeover of the House, the advent of “super PACs,” and record-breaking sums spent on a midterm election. More than ever before, interest groups were able to mobilize new resources and new technologies in a shifting set of House and Senate races. This timely volume explores—in a series of lively case studies—a cross-section of groups, communities, and networks that vividly illustrates the “unleashing” of interest group activity in the electoral process in response to Citizens United and other court cases and events

It Wasn't Easy Being Green in 2010: The League of Conservation Voters and the Uphill Battle to Make the Environment Matter
It wasn't easy being green in 2010: The league of conservation voters and the uphill battle to make the environment matter
Ronald G.Shaiko

There is an old political adage that in political campaigning, three-quarters of all the money spent on elections is wasted. That is, the campaign messages purchased with campaign funds often fall on deaf ears or reach citizens ineligible to vote for or against the particular candidate. Of course, the best political consultants and party operatives supposedly know which 25 percent works. This inexact science of campaign financing often leads to misspending, overspending, and less than stellar performances by campaign investors. This was clearly ...

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