New scholarship for a new paradigm in interest groups politics…

The 2010 campaign and election was pivotal: the Republican takeover of the House, the advent of “super PACs,” and record-breaking sums spent on a midterm election. More than ever before, interest groups were able to mobilize new resources and new technologies in a shifting set of House and Senate races. This timely volume explores—in a series of lively case studies—a cross-section of groups, communities, and networks that vividly illustrates the “unleashing” of interest group activity in the electoral process in response to Citizens United and other court cases and events

School of Hard Knocks: Netroots Political Associations

School of Hard Knocks: Netroots Political Associations

School of hard knocks: Netroots political associations

For America's Internet-mediated, netroots political associations (introduced in Chapter 1), the 2010 election was characterized by modest innovation, strategic repositioning, and an ongoing struggle for power within the Democratic Party network. Without question, 2010 was a tough election year, presenting a dramatic shift in the congressional landscape that removed several progressive champions from office. The netroots had built their electoral strategies during the Democratic wave elections of 2006 and 2008, so 2010 marked a decisive transition point — from “offense” to “defense,” so to speak. Noticeably, however, the electoral mobilization of the netroots was influenced less by the Tea Party or Citizens United v. Federal Election Commission than by the previous two ...

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