Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources. Readers will find information on every aspect of political campaigning in America. The expansive coverage and distinctive approach of this resource will appeal students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.
By Amy E. Jasperson
Mass media communications are important for setting a campaign agenda, framing a debate, and activating values and beliefs that serve as the foundation for evaluating candidates. Candidates give speeches and utilize extended and sophisticated political advertising ...