• Summary
  • Contents
  • Subject index

A Balanced Approach for the Modern Writer and Editor Whether working in a traditional newsroom or as a one-person blogging operation, every good writer needs to become his or her own best editor. Editing for the Digital Age provides editors and writers with the tools necessary to ensure that published material is accurate, readable, and complete. The book provides guidance in copy editing fundamentals, including correcting grammar, conforming the writing to a style guide, and revising material so that it is tightly written and clear. The text is designed for today’s digital publishing landscape and addresses the many issues writers and editors now face on a daily basis—handling legal issues such as liability, copyright, and libel; writing headlines that will attract readers; creating multimedia packages to support an article or post; and using various forms of social media to curate content and connect with audience members. Chapters focus on key areas and themes for editing in the digital age, and “Write Right” writing and grammar exercises are woven into every chapter to progressively build students’ editing skills.

Managing Engagement
Managing Engagement

So far, we’ve covered a wide range of topics and skills that a good editor needs to master for success. But to some extent, all of that is just the first part of a process. Without one more step, everything up to now might be for nothing.

That final step is creating engagement. At its simplest, engagement means using the best tools and platforms to share content and encourage audience interaction. At a time when many readers’ initial exposure to a headline or news summary might be through one of many social media platforms, editors must engage their audiences. In the digital age with its limitless sources of information, it is not enough to offer appealing content and expect readers to stop ...

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