KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.

Editing for Public Relations

Editing for Public Relations

14 Editing for public relations

Learning Objectives

After completing this chapter you should be able to:

  • Understand the key aspects of public relations and how they relate to your work as an editor.
  • Explain the concept of transparency and why it has value in the field of public relations.
  • Create properly formatted public relations material, including a standard press release.
  • Apply the concepts of stimulation, explanation and advocacy to public relations writing as both a writer and an editor.

Public relations mixes the information-provision elements of news writing with the advocacy and salesmanship of advertising to reach a wide array of audiences. The abilities to adapt to various publication formats and to tell stories in a compelling and engaging way reside at the heart of public relations.

This ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles