Summary
Contents
Subject index
KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
Social Media
Social Media
Learning Objectives
After completing this chapter, you should be able to:
- Understand how social media can connect you with your audience.
- Assess ways to draw, develop and cultivate a social media audience.
- Evaluate a tweet for accuracy, clarity and appropriateness.
- Compare and contrast social media and traditional media with regard to use, trust and value.
- Understand ways in which social media disasters can harm your organization and how you can avoid them.
The concept of mass media has always been a one-to-many model in which a primary source of news, such as a newspaper or television station, disseminates information to a homogeneous group of people within the reach of that medium. Audience members had few choices in the early part of the previous century. One or two ...
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