KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
After completing this chapter, you should be able to:
- Understand the basic principles associated with design.
- Compare and contrast the visual elements associated with your audience on the basis of issues such as age, culture, class and gender.
- Examine the principles of typography, color and Gestalt and relate them to your approach to designing for your publication.
- Compare and contrast the font types and sizes in relation to your design platforms and audience needs.
- Create simple modular design packages for traditional and digital platforms.
The ability to create a visually appealing package of content can make the difference between having an engaged and interested audience and having readers bypass your publication without thinking twice. A quality design requires an editor to use various elements to ...