KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.

Publication Design

Publication Design

11 Publication design

Learning Objectives

After completing this chapter, you should be able to:

  • Understand the basic principles associated with design.
  • Compare and contrast the visual elements associated with your audience on the basis of issues such as age, culture, class and gender.
  • Examine the principles of typography, color and Gestalt and relate them to your approach to designing for your publication.
  • Compare and contrast the font types and sizes in relation to your design platforms and audience needs.
  • Create simple modular design packages for traditional and digital platforms.

The ability to create a visually appealing package of content can make the difference between having an engaged and interested audience and having readers bypass your publication without thinking twice. A quality design requires an editor to use various elements to ...

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