KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
After completing this chapter, you should be able to:
- Understand the purpose of information graphics as storytelling tools.
- Understand the key aspects of a graphic, including a headline, chatter, information layering and information density.
- Define and differentiate among types of charts, lists and boxes.
- Determine which types of graphics will best help you inform your audience in which types of storytelling situations.
- Construct a simple graphic to augment a content package you plan to publish.
- Define and differentiate among the types of web-based, interactive graphics available to you as an editor.
In the early 1980s, USA Today began nationwide news dissemination. The paper used splashy color, truncated stories and large images to draw the attention of readers. In addition, the paper’s pages were heavily laden with ...